Social Media & Content Manager at VC-backed motorsport startup
London, Hybrid
Full-time
Permanent employee
40,000 - 60,000 £ per year
Who we are
Track Titan is building the operating system for motorsport – every racer's "personal career mode", from their first casual lap to the pro ranks. Over 300,000 sim racers use our AI coaching to get measurably faster – recording more than 1M km of racing telemetry daily while doing so, one of the most unique datasets in sports tech – and our ambitions stretch far beyond sim racing. We’re a team of pro-level racers who have also been senior employees in startups of all scales that have raised hundreds of millions of dollars. Together as Track Titan, we raised a $5M seed in late 2025, co-led by Partech and Game Changers Ventures, and we're the only company backed by tier-one VCs going deep on racing – which lets us make the big bets that nobody else in this space can. Now we're building the team to execute on those bets.
Your mission
Make Track Titan one of the most recognisable and talked-about brands in sim racing. You’ll build a social presence with real personality, creating content that sim racers want to watch, share and talk about, whether it makes them laugh, helps them get faster or shows them what Track Titan can do. Done well, every post grows our community, strengthens our brand and brings more drivers onto the platform.
What you'll do
What you'll do
- Own and develop Track Titan’s social media and content strategy across Instagram, Facebook, YouTube and TikTok.
- Be the creative engine behind our social channels, constantly bringing fresh, original ideas that entertain, educate and convert our audiences.
- Help to build the Track Titan brand and give it real flair, developing a distinctive and consistent visual style and tone of voice that makes our content instantly recognisable and Track Titan a well known name across the sim-racing community.
- Spot trends early and experiment with new formats, keeping our content bold and fresh.
- Create, edit and publish content across our channels, repurposing it effectively for each platform and format.
- Manage the content calendar, scheduling and day-to-day publishing.
- Build, manage and brief a pool of external creators, sourcing content and developing repeatable content formats.
- Engage with our community day to day, joining conversations and building genuine relationships with sim racers.
- Work closely with the wider marketing and product teams to turn Track Titan’s features, product updates and user stories into compelling content.
- Track performance and produce regular reporting, connecting content to reach, engagement and sign-ups, and using data to continuously improve our content strategy.
- Identify growth opportunities to pass on to other teams. For example, social creators that could make good affiliates or ambassadors.
- Consistent, high-quality content across all key social channels.
- A distinctive Track Titan style and voice that the sim racing community instantly recognises.
- A growing and increasingly engaged social audience, and an active community that talks about and shares Track Titan.
- A strong, reliable network of creators producing content for Track Titan.
- Clear understanding of which content formats and channels drive the most reach, engagement, value, and importantly Track Titan sign-ups.
- Social becoming an increasingly important source of organic growth and brand awareness.
Your profile
- Experience managing and scaling social media and content for a consumer brand, ideally in gaming, motorsport, sports or another enthusiast community.
- An active sim racer who understands our users and the communities they exist in.
- Strong understanding of what works across Instagram, TikTok, YouTube and Facebook.
- Highly creative, with a constant stream of ideas and the editorial judgement to spot the good ones, turn them into content and understand why they’ll resonate.
- A strong sense of brand, style and design, with a keen eye for detail to make sure all content meets the Track Titan standard.
- A hands-on creator who is comfortable shooting, editing and publishing content themselves, and using AI tools to speed up their workflow.
- Experience working with and managing external creators or influencers.
- Experience building and engaging online communities.
- Comfortable using data and analytics to measure performance, with a focus on turning attention into sign-ups.
- Highly organised, proactive and able to manage multiple content streams at once.
- A portfolio of content you’ve created that shows your creative style.
Why us?
You’ll be joining at an early stage, with real ownership over how Track Titan looks and shows up across the sim racing community.
- Join a team of fellow motorsport fans and sim racers with backgrounds in top startups, sports data science, tier-one consulting and professional motorsport, at the only motorsport startup in the world backed by tier-one VCs.
- A generous options package as a key early employee.
- Flexibility to work remotely or from our great London HQ, whatever works best for you.
- A quarterly learning day and learning budget.
- Private pension and private health insurance (UK employees).
About us
Track Titan is building the operating system for motorsport, starting with AI coaching already used by 300,000+ sim racers. We’re a team of pro-level racers and experienced startup operators, backed by Partech and Game Changers Ventures.
